Frequently Asked Questions
Focus on the platform your current and potentials patients are using. Most integrative practitioners should focus on Facebook or Instagram.
If your Facebook or Instagram profile has not been active for a while, begin posting again. You want an active and helpful profile to make the most of your ad dollars. Many people will first visit your profile before they click on an ad and enter your sales funnel.
Begin with $5/day for 5-7 days. This is enough time for you to receive enough feedback on the campaign without investing too much money upfront. Use the results to adjust your campaign and run another round for the same amount of time and money.
If you are a HIPAA covered entity, yes you do need to comply with HIPAA regulations. Facebook and Instagram ads are not HIPAA compliant.
If you or a hired third-party submit health insurance electronically, then you are most likely a HIPAA covered entity. Use the Centers for Medicare & Medicaid Services tool to find out if you are a covered entity. CMS Covered Entity Tool: https://www.cms.gov/Regulations-and-Guidance/Administrative-Simplification/HIPAA-ACA/AreYouaCoveredEntity.html
We provide digital marketing consultation. However, we do not perform any services for covered entities.