Keeping your content fresh and relative to your client base is imperative to making your blog useful to your business. People are consistently looking for new services and products. As a business owner, you are looking to get in front of them. Showcasing your expertise is the first step and will help potential clients find you on search engines. So, if you are asking yourself, "How do I write a blog post to gain new clients?" There is a clear-cut writing formula you can follow. Let's get started.

Easy and Quick Recipes for Your Hygiene

1. Headline (Aka H1)

The title of the article is the most important part of the post because it will either make people want to click your post or skip it.

Maximum 55 characters and SEO keywords.

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2. Featured Image

The image used at the top of your blog post. It should represent the topic of your post.

This image usually accompanies the headline when shared on social media.

Don’t forget to credit the image’s original source.

The cosmetic aisle is filled with expensive and chemical filled hygiene products.

The ones that are most effective... are natural and boost about how the ingredients are fresh.

Why not get it fresher in the grocery aisle?

3. Story Hook

The title of the article is the most important part of the post because it will either make people want to click your post or skip it.

Maximum 55 characters and SEO keywords.

Natural Skin Toner Recipe

4. Section Heading (Aka H2)

We live in a world of scan readers. Make it easy for these busy people. They want to get in and find the information.

The perfect blog post has three section headings with your SEO keywords included.

If you have sensitive skin, try witch hazel to clean your pores and reduce acne. You can mix with apple cider vinegar to adjust your skin's pH levels or aloe for natural healing. Add two parts water to your toner if you have normal to dry skin.

A toner recipe for oily skin is to mix green tea and apple cider vinegar. Green tea reduces redness in all skin types.

5. Content

Minimum length 600 words. 
(HINT: Pages 2-4 is about 800 words)

Use various keywords in your content, but only if it reads naturally. You are showcasing your expertise, so make sure to mention why or how you have your knowledge. This should tie back to your general website content.

Keyword stuffing is an SEO NO­! NO!

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6. Visual Break Images

Break up the text with images and captions. 

Images may be inserted as a full paragraph break or use within the paragraph aligned to the right or left.

Recreating the image you want to use will increase your credibility with your readers.

Don’t forget to credit the image’s original source.

How to Pick Fresh Produce

7. Section Sub-Heading (Aka H3)

If you write a long blog post it may be easier to break each section into subsections using sub-headings.

It is also a great way to utilize keywords when you are introducing a video.

Dr. X’s
Fresh Hygiene Recipes

Quick Tips for Everyone in Your Family

(This CTA is an example only)

8. Call To Action

You write a blog post to generate leads for your business. Now is the time to build those leads.

What do you want them to do? The call to action should grab the reader's attention and quickly convince them to follow your lead.

  1. Answer the problem you are addressing in your blog post
  2. Use bright colors
  3. Headline should be short and and written in large text
  4. A button that drives the action

What Is The Point Of Blogging?

Blogging is an amazing way to generate buzz for your business. Blog posts provide original content for you to share on your social media channel and you can reuse the content in multiple ways.

What do blog posts and social media do for your business?

  • Drive leads and traffic to your business
  • Build trust for your business
  • Position you as an expert
  • Allow your patients to really get a sense of your business

I Tried Blogging, But It Didn’t Work.

When I hear people say this I know one of three things happened…

  1. They didn’t blog at least four times per month
  2. The blog posts felt sterile or boring and didn’t feel like they were actually written by the practice’s staff
  3. The blog posts were not maximized to their full potential
    1. Never shared to social media
    2. Posted to the blog and forgotten
    3. Never repurposed or re-shared

How Do I Write A Blog Post If I Don’t Have Time?

You should hire a writer and you should be willing to pay them well. 

You can order original content from an online content mill. This content will be very general, but heavy in the SEO keywords. If your goal is to solely drive SEO, then this might be your solution. I will caution you that this type of content will be hard to attract leads into your business because (in most cases) it is a rehashing of other content already on the internet.

The next level is an SEO agency. They write a little better than the content you will receive from online content mills. In most cases, the content is not original or unique to your business, so again it will be hard to repurpose the content to drive more leads.

For content that can really drive leads, you need to hire a writer whose focus is on creating custom blog posts for your business. The writer serves as your personal journalist. They are capable of writing informative and entertaining posts. They may write a “HOW TO” with quotes from your staff one week and interview another staff member the next week. A content writer thinks about a content calendar and how you can repurpose their material to better benefit your business.