Adding live stream classes or consultations is difficult if you do it manually. You will need to send each student or client an invoice/link to pay, confirm you received the payment, and then send them a link to join you on a third-party website. If you want to get started, grow your business, or temporarily use streaming, it is best to automate your system as much as possible.
Why Live Stream?
Live streaming removes the limitation of distance and how many people can access you at once. Meeting in person is not always possible, you can only be in one place at one time, and there is a physical limit to how many people can join the class.
Whether you are looking to monetize your brand or grow a business, making yourself available via live streaming is the quickest way to reach a broad audience and connect with a community.
Why Should I Live Stream On My Website?
Live streaming is the fastest way to get up and running online with video. You can save your videos as you go and create an archive library for your audience.
Some many websites and apps allow you to host your videos on their servers. But it will cost you. Other sites will take a financial cut of your profits. Gatekeeping your content and keeping your profits are essential.
As a practitioner, you spent many years learning your expertise and cultivating your community. You have the right to own your content and maintain your profits. Hosting your content is the simplest way to do both.
We’ll go through online tools available to enable you to live stream below. The key is to give yourself the ability to accept payment for your live streams.
If you are transitioning from live classes to live-streamed classes, the most straightforward place to start is with individual classes. Stick with your current schedule and let your members know you will be transitioning online.
You will need to protect your video feed if you are charging for the classes. The key is to gatekeep your content and only provide access to those who have paid. All-in-one platforms already have this in place; otherwise, you need to join several systems together to make it all work right.
Signature Classes To Create A Series
It can be overwhelming to figure out where to start. Ideally, you want to build out a video library for your members to access. If you are building a video library, start with your signature class. How does it fit into a short series, for instance, five videos that your members can get to know you, your philosophy, and learn the basics?
Your signature class series should offer a sense of completion. Your students should know what they are setting out to learn at the beginning and be able to feel they walk away with a bit of it by the end. Create the series for your average student. It’s okay if some students work through it faster, and some will need to start from the beginning again. But, you want most people to be able to work through the course at the pace you set.
Once you have a series or multiple classes recorded, you can also organize classes in different ways for people to search through your library. For instance, you can organize by length, so it is easy for your members to set aside time. Tag your classes in ten-minute increments—for example, four quick 10-minute sessions versus a more robust 40-minute class.
Your Video Set-Up
Do not worry about perfection. Your audience wants access to you, not the perfect video backdrop and production.
Use Your Phone
Seriously, do not wait to start producing videos until you get high-tech gear. People will be watching on their phone or laptop, so you don’t need cinema quality for a large screen.
Use A Tripod
You can purchase a phone tripod online or in the electronics section of most department stores. A bendable or phone-sized stand can work, but it might be difficult to keep consistency throughout your videos. A full-sized tripod works best.
If you can’t find a tripod, make sure your phone is very stable and at the same height as your eyes so your viewer can see your entire body as though they are in the room with you.
Adding a phone lens can significantly enhance your video quality. Skip the artistic lenses like fisheye and wide. You are only looking for higher quality glass, so your image will be sharper. Photojojo links here.
Set Your “Stage”
It is more important to set-up your “stage” well the first time. Make a permanent set-up for yourself, so you do not waste time in the future trying to recreate it. You will also be able to see where you need to make adjustments with each video with a permanent set-up so that you will make the video quality better with each progressing video in your series.
If you are shooting in your yoga studio, you don’t need a backdrop. If you are using a room in your home, set-up near a light-colored wall, or use fabric as a backdrop, it will be easier for your viewer to focus on the class if they are not distracted by a busy or cluttered space.
Light Your “Stage”
Choose an evenly lit area of your studio or space. If you need extra light, place two lamps with shades behind your camera to create a triangle with where you will be. Warm and soft lights work better than harsh light. Use several low wattage lights throughout the room (out of view of the camera) rather than one ample bright light.
Take a short video of yourself and see how you look. The goal is for you to look natural and allow the viewer to feel as though they are in the studio with you.
Keep A Notebook
If you need to breakdown your stage after each video, write down in a notebook how you did your set-up. It will save you time and keep consistency throughout your video series. A physical notebook is the most accessible. You quickly glance at a sketch while you set-up your phone and not worry about toggling another app before recording. You can backup your notes on Evernote.
Also, keep track of the best time of day to shoot. Throughout the day, shoot a quick still to compare later. Even if you are doing live streams, you can set a schedule to start recording for your video library.
When you find what works, keep doing it.
Build A Library
Whether you are solely doing live streams or working through a video series, make the most of your work and back up your videos. You can slowly build your video library as you go or launch later. Once you are back in the studio full-time, you will have content for a digital membership.
Just like you do for in-person classes, you should have your students sign a waiver. If anyone else is in the video with you, make sure they sign a video release. This is separate from your general waiver. There are multiple online options for you to store or simplify the signing process for your students; including Typeform, Google Forms, Acuity, and Schedulicity.
Stream Live includes a general waiver for you to edit. You will need to add your studio’s contact and insurance information as well as any particular legal language, but the waiver is already installed as part of the checkout process.
All-In-One Platforms: Video Library Only
- Membervault is free when you have 100 members or less. Up to 1,000 members costs $39 per month. Up to 25,000 members is $69 per month.
- Thinkific doesn’t have a monthly fee, but it does charge10% of all sales.
- Teachable charges $29 per month as well as 5% of all sales.
All-In-One Platforms: Live Streaming Available
- Stream Live is $294 per year. The launch sale price is $147 per year. There is no charge for percentage of sales, memberships, one-off classes, or use of live streaming services. The sale of videos includes a digital class waiver.
- Namastream is $125 per month. The platform is designed specifically for yoga.
Stream Live Yoga by Prosper SuiteSale!